👋 Hi! I'm Björn, a product leader with 15+ years experience across mobile, mobility, AI, and IoT. Currently at Bird, based in Berlin.
Björn Schefzyk - Product Leader & AI Expert
Berlin-based Principal Product Manager at Bird with 15+ years experience in mobile applications, artificial intelligence, micromobility, and automotive technology. Previously Director of Product at Faraday Future, building luxury electric vehicle experiences. Co-founder of Blloon ebook subscription service. Expert in product strategy, AI integration, growth optimization, and cross-functional team leadership.
Professional Experience
Currently Principal Product Manager at Bird in Berlin (2023-present), previously Senior Director of Product in Santa Monica (2019-2023). Led Rider Experience, Growth, Payments, and Compliance across global micromobility services. Shipped features like Group Rides (+15% net revenue), Ride Pass (+10% net revenue), PayPal integration (+4% net revenue), and AI-powered parking photo reviews using AWS Bedrock and Claude.
Former Director of Product at Faraday Future (2016-2019) in Los Angeles, building in-car digital experiences for ultra-luxury electric vehicles spanning 11 screens, voice input, and Android-based UI. Helped close $2B Series A round led by Evergrande.
Co-founder and CPO of Blloon (2014-2015), a "Netflix for books" ebook subscription service in Berlin. VP Product Experiences at iconmobile (2006-2014), a WPP-owned consulting firm, managing >$5M annual revenue with >30% EBIT margin.
Education & Skills
Graduate of Darmstadt University of Applied Sciences (Media System Design, Computer Software and Media Applications, 2002-2006) and MIT xPRO (Designing and Building AI Products and Services, 2025). Native speaker in English and German.
Core expertise: Product Management, Artificial Intelligence, Mobile Applications, Micromobility, Automotive Technology, Product Strategy, Growth Optimization, User Experience Design, Data Analytics, Team Leadership, Cross-functional Collaboration, Scientific A/B Testing, Revenue Optimization.
AI & Technology Projects
Active in AI development with multiple side projects including Taco (AI Food Scanner), ticketbutlr.ai (AI Slackbot for Jira/Linear), TalkTalk (AI Couples Counseling), and various mobile apps. Built using Cursor AI, OpenAI APIs, and modern development tools.
Contact Information
Based in Berlin, Germany. Available for product leadership roles, AI consulting, and collaboration opportunities. LinkedIn: bjoernschefzyk, Email: bjoern.schefzyk@gmail.com, Twitter: @bjoern2000